About Tel Aviv
Tel Aviv is Israel's cosmopolitan capital of culture — a sun-drenched city on the Mediterranean coast where world-class food markets sit steps from sandy beaches, and Ottoman-era neighborhoods give way to gleaming towers. Built on the dunes north of ancient Jaffa, Tel Aviv is only 100 years old but moves at the speed of a city twice its age.
Known globally for its nightlife, startup scene, and beach culture, Tel Aviv is also one of the Middle East's greatest food cities. The Carmel Market (Shuk HaCarmel) draws thousands daily for fresh produce, spices, and street food. The Hatikva neighborhood offers a window into authentic Iraqi Jewish cuisine that hasn't changed in generations. And along Gordon Beach, locals play matkot and surf as the sun dips into the Mediterranean.
Walking the city with a local guide reveals layers invisible to the casual visitor — the stories behind the Bauhaus buildings, the multicultural history of the markets, the culinary traditions of communities that arrived from across the Jewish diaspora.
